Competitive Success, How Branding Adds Value (Heftet)

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Innbinding: Heftet
Utgivelsesår: 2009
Antall sider: 422
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470998229
Omtale: Competitive Success, How Branding Adds Value
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement

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