Competitor Analysis (Heftet)

Turning Intelligence into Success

Serie: CBI Series in Practical Strategy 



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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2000
Antall sider: 294
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
Serie: CBI Series in Practical Strategy
ISBN/EAN: 9780471499916
Omtale Competitor Analysis
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the authora s practical experience.

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