Comprehensive Intellectual Capital Management (Innbundet)

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Innbinding: Innbundet
Utgivelsesår: 2003
Antall sider: 312
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780471275060
Omtale: Comprehensive Intellectual Capital Management
Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. * Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage * Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia * Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management ...and more! Order your copy today!

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