Conducting Business in China (Heftet)

An Intellectual Property Perspective


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Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 304
Forlag: Oxford University Press Inc
Språk: Engelsk
ISBN/EAN: 9780199760220
Omtale Conducting Business in China
With the rise of the Chinese economy and consumer market, intellectual property (IP) conflicts in Sino-U.S. business transactions are increasing, and consequently, companies are intent on achieving maximum IP values in China-related cross-border transactions. Conducting Business in China: An Intellectual Property Perspective provides readers with the necessary guidance on conducting business in China from an intellectual property perspective, offering specific advice on how to profitably leverage technology and IP assets while minimizing potential risk for companies and their Chinese counterparts.

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