Consumer Behavior Plus MyMarketingLab (Blandet mediaprodukt)

Forfatter:

Forfatter:
Innbinding: Blandet mediaprodukt
Utgivelsesår: 2010
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9781408261354
Omtale Consumer Behavior Plus MyMarketingLab
For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

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