Consumer Behaviour (Heftet)

Perspectives, Findings and Explanations

Forfatter:

Legg i ønskeliste

Forfatter:
Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 536
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137003768
Omtale: Consumer Behaviour
Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

Til toppen

Flere bøker av John O'Shaughnessy: