Consumer Brand Relationships 2015 (Heftet)

Meaning, Measuring, Managing

Legg i ønskeliste

Innbinding: Heftet
Utgivelsesår: 2014
Antall sider: 321
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349491018
Kategori: Markedsføring og Økonomi og ledelse
Omtale: Consumer Brand Relationships 2015
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

Til toppen