Consumerology (Heftet)

The Truth About Consumers and the Psychology of Shopping

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Innbinding: Heftet
Utgivelsesår: 2013
Antall sider: 240
Forlag: Hodder & Stoughton General Division
Språk: Engelsk
ISBN/EAN: 9781857885767
Omtale: Consumerology
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

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