Contemporary Strategic Marketing (Heftet)

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Forfatter: , , og
Innbinding: Heftet
Utgivelsesår: 2007
Antall sider: 488
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230507203
Omtale: Contemporary Strategic Marketing
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/

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