Contemporary Thoughts on Corporate Branding and Corporate Identity Management (Innbundet)

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Innbinding: Innbundet
Utgivelsesår: 2008
Antall sider: 242
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230543140
Omtale: Contemporary Thoughts on Corporate Branding and Corporate Identity Management
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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