Conversations with Marketing Masters (Innbundet)

Forfatter:

og

Legg i ønskeliste

Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2007
Antall sider: 248
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470025918
Omtale: Conversations with Marketing Masters
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Til toppen

Flere bøker av Laura Mazur og Louella Miles: