Conversations with Marketing Masters (Innbundet)

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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2007
Antall sider: 248
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470025918
Omtale Conversations with Marketing Masters
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

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