Converting Customer Value (Innbundet)

From Retention to Profit

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Innbinding: Innbundet
Utgivelsesår: 2005
Antall sider: 410
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470016343
Omtale Converting Customer Value
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its "Customer Management Integration Framework", a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.

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