Corporate Diplomacy (Innbundet)

The Strategy for a Volatile, Fragmented Business Environment

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Innbinding: Innbundet
Utgivelsesår: 2002
Antall sider: 320
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470848906
Omtale: Corporate Diplomacy
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

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