Corporate Entrepreneurship (Heftet)

Innovation and Strategy in Large Organizations


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Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 528
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230304031
Omtale Corporate Entrepreneurship
Corporate Entrepreneurship is about entrepreneurial transformation in larger organizations. Paul Burns shows how this can be achieved by building an organizational architecture - leadership, culture, structure and strategies - that encourages creativity, innovation and entrepreneurship. He synthesizes research from a number of business disciplines and draws on numerous corporate examples.New to this edition:- Sections on corporate governance, ethics, sustainability and corporate social responsibility - Greater emphasis on improving shareholder value through risk management and the generation of strategic options, rather than just improving profitability- Expanded coverage of the management of disruptive innovation and market paradigm change, as well as incremental innovation- Coverage of the financial crisis and recession, and their implications for entrepreneurship - Fully updated case studies and new learning resourcesCorporate Entrepreneurship is an essential text for all students of Entrepreneurship and Intrapreneurship, Strategy, Innovation and Leadership. Visit for extensive student and lecturer resources including case studies and questions, an individual and a corporate entrepreneurship test, video commentaries and useful web links.

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