Corporate Strategic Communication (Heftet)

A General Social and Economic Theory


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Innbinding: Heftet
Utgivelsesår: 2016
Antall sider: 224
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137544070
Omtale: Corporate Strategic Communication
Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

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