Corporate Strategy for Hospitality (Heftet)


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Innbinding: Heftet
Utgivelsesår: 1995
Antall sider: 368
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780582281677
Omtale Corporate Strategy for Hospitality
Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.

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