Counter Strategies in Global Markets (Innbundet)

Response and Defense

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Innbinding: Innbundet
Utgivelsesår: 2011
Antall sider: 184
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230301313
Kategori: Markedsføring og Økonomi og ledelse
Omtale: Counter Strategies in Global Markets
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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