This insightful book offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary economics.
The creative industries are key drivers of modern economies. While economic analysis has traditionally advanced a market-failure model of arts and culture, this book argues for an evolutionary market dynamics or innovation-based approach. Jason Potts explores theoretical and conceptual aspects of an evolutionary economic approach to the study of the creative economy. Topics include creative businesses and labour markets, social networks, innovation processes and systems, institutions, and the role of creative industries in market dynamics and economic growth.
Written by a leading academic expert in the field, this highly regarded compendium will prove essential for researchers and students of creative industries, cultural economics and evolutionary economics.