Critical Marketing (Heftet)

Issues in Contemporary Marketing

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Innbinding: Heftet
Utgivelsesår: 2008
Antall sider: 414
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470511985
Omtale: Critical Marketing
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.

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