Critical Thinking in Consumer Behavior (Heftet)

Cases and Experiential Exercises


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Innbinding: Heftet
Utgivelsesår: 2009
Antall sider: 150
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780136027164
Omtale Critical Thinking in Consumer Behavior
Designed to be used alone or packaged WITH ANY core texts in consumer behavior.

This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.

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