CRM Systems in Industrial Companies (Innbundet)

Intra- and Inter-Organizational Effects



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 249
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137335654
Omtale CRM Systems in Industrial Companies
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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