CRM Unplugged (Innbundet)

Releasing CRM's Strategic Value



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2004
Antall sider: 224
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780471483045
Omtale: CRM Unplugged
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

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