Customer Experience (Innbundet)

Future Trends and Insights

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Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 216
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230247819
Omtale: Customer Experience
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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