Customer Relationship Management (Heftet)

Serie: ExpressExec S. 

Forfatter:

Legg i ønskeliste

Forfatter:
Innbinding: Heftet
Utgivelsesår: 2002
Antall sider: 130
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
Serie: ExpressExec S.
ISBN/EAN: 9781841122137
Omtale: Customer Relationship Management
This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

Til toppen

Flere bøker av Michael J. Cunningham: