Customer Sense 2013 (Innbundet)

How the 5 Senses Influence Buying Behavior

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Innbinding: Innbundet
Utgivelsesår: 2013
Antall sider: 198
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230341739
Omtale: Customer Sense 2013
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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