Customer Service Delivery (Innbundet)

Research and Best Practices

Serie: J-B SIOP Professional Practice Series 

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Innbinding: Innbundet
Utgivelsesår: 2006
Antall sider: 352
Forlag: John Wiley & Sons Inc
Språk: Engelsk
Serie: J-B SIOP Professional Practice Series
ISBN/EAN: 9780787976200
Omtale: Customer Service Delivery
Customer Service Delivery taps into business, marketing, and psychological research and practices to provide a wealth of knowledge about customer service. With contributions from some of the best-known industrial and organizational psychology experts in customer service, this book brings together in one comprehensive resource a review of the best practices in customer service delivery. Customer Service Delivery also provides a framework for customer service as a process and an outcome. The authors address a wide range of topics that are crucial to today's competitive business environment: customer expectations, loyalty satisfaction, product versus service delivery, measurement, brand equity, regional and cultural differences, and organizational impact. Customer Service Delivery explores human resource staffing practices and service delivery by including proven selection strategies for hiring top quality service workers, an analysis of the personality correlates of service performance, and a comprehensive review of assessment instruments that predict customer service performance.
In addition, this important resource contains strategies and tactics to improve and manage service delivery and offers illustrative case examples of how organizations have successfully improved and managed customer service.

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