Customize the Brand (Innbundet)

Make it More Desirable and Profitable


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Innbinding: Innbundet
Utgivelsesår: 2002
Antall sider: 192
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470848227
Omtale: Customize the Brand
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

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