Data Mining for Managers 2014 (Heftet)

How to Use Data (Big and Small) to Solve Business Challenges

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Innbinding: Heftet
Utgivelsesår: 2014
Antall sider: 256
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349487868
Kategori: Markedsføring , Data og Økonomi og ledelse
Omtale: Data Mining for Managers 2014
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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