Data Warehousing (Heftet)

The Route to Mass Communication


Innbinding: Heftet
Utgivelsesår: 1996
Antall sider: 228
Forlag: John Wiley & Sons Inc
Språk: Engelsk
ISBN/EAN: 9780471963288
Kategori: Data
Omtale Data Warehousing
Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

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