Differentiate or Die (Innbundet)

Survival in Our Era of Killer Competition



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2008
Antall sider: 272
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470223390
Omtale: Differentiate or Die
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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