Digital Marketing (Heftet)

Global Strategies from the World's Leading Experts



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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2001
Antall sider: 432
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780471361220
Kategori: Data og Økonomi og ledelse
Omtale: Digital Marketing
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

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