Direct Marketing in a Week (Heftet)

Maximize Sales Through Direct Mail in Seven Simple Steps

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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2014
Antall sider: 128
Forlag: Hodder & Stoughton General Division
Språk: Engelsk
ISBN/EAN: 9781473601949
Omtale Direct Marketing in a Week
Learn in a week, what the experts learn in a lifetime.Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital campaignsSaturday: Integration and follow-up

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