Doctor Who 2015 (Innbundet)

The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

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Forfatter:
Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 154
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137463319
Omtale: Doctor Who 2015
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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