Housework and Housewives in American Advertising (Innbundet)

Married to the Mop

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Innbinding: Innbundet
Utgivelsesår: 2011
Antall sider: 285
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230114890
Kategori: Debatt og samfunn
Omtale: Housework and Housewives in American Advertising
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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