For tourists and adventurous locals alike, each walk covers the best the city has to offer, including restaurants, hip shops, historic sites, beautiful parks and more. Also, a tri-fold intro card gives users an overview of the city, including information on local history and transit, instructions for using the cards, and an overview map of the city. SALES HANDLE: Featuring brand new walks, neighborhoods, restaurants, shops, and more, this completely revised and updated edition of the classic guide reveals New York's greatest treasures and best-kept secrets. HOW WILL THIS TITLE BE DISTINCTIVE: Completely revised, this new edition of our best-selling City Walks: New York deck breathes new life into the beloved guide. Chock full of exciting new neighborhoods and destinations, popular restaurants and stopping points, and featuring areas of the city that have completely transformed since the last deck, this deck includes 10 completely new walks, with every other walk rewritten from scratch, with new paths, new places, and new sights and sounds. The order of the walks has also been revised, to create a better flow from walk to walk as visitors and locals move through the city.
SPEAK TO THE EXISTING TREND/DEFINE CUSTOMER: -The popularity of our City Walks decks continues to grow. With more than 500,000 copies sold to date--including the classic best-seller New York (150K)--the time is right to roll out a revamped and revised new edition of this popular guide to one of the United States' most visited city. -New York City gets over 47 million international and domestic visitors every year (numbers as of 2008)--37 million of those are from the United States. -New York's tourism is booming year round, with slight peaks around the holidays but otherwise consistent throughout the year. -Burroughs outside of Manhatten draw hourdes of tourists on their own, specifically the hip, crafty, foodie-beloved neighborhoods of Brooklyn. (http://www.nytimes.com/2009/02/25/dining/25brooklyn.html?scp=1&sq=mast%20brothers&st=cse) Our new deck features several new walks in Brooklyn, as well as additional walks in Harlem, the Bronx, Queens, and more. QUANTIFY VALUE: Every one of the 50 walks is either completely new or completely re-written to reflect unique, exciting locations, different neighborhoods, and loads of shops, restaurants, parks, and other destinations.
NOTABLE AUTHORS:Christina Henry de Tessan has a tried-and-true writing voice where these decks are concerned: she is the editor-at-large of the series as a whole and the author of several decks herself. RELEVEANT SALES COMPARISONS OR INFO: We've had good feedback on the deck in general, but customers bemoan how out-of-date they are--there are several spots on the walks that are no longer in business, neighborhoods where the center of activity has shifted somewhat, etc. This new deck brings everything up to date.