Hit Brands 2013 (Innbundet)

How Music Builds Value for the World's Smartest Brands

Forfatter:

, og

Legg i ønskeliste

Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2013
Antall sider: 211
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137271471
Kategori: Musikk
Omtale: Hit Brands 2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Til toppen

Flere bøker av Daniel Jackson, Richard Jankovich og Eric Sheinkop: