From Altoids to Zima (Heftet)

The Surprising Stories Behind 125 Brand Names

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Innbinding: Heftet
Utgivelsesår: 2004
Antall sider: 210
Forlag: Simon & Schuster
Språk: Engelsk
ISBN/EAN: 9780743257978
Kategori: Ordbøker og oppslagsverk
Omtale: From Altoids to Zima
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis

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