Driving Demand 2015 (Innbundet)

Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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Forfatter:
Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 220
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137526786
Omtale: Driving Demand 2015
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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