e-Marketing (Heftet)

Serie: Working the Web 

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Innbinding: Heftet
Utgivelsesår: 2000
Antall sider: 192
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
Serie: Working the Web
ISBN/EAN: 9780471498971
Kategori: Data og Økonomi og ledelse
Omtale: e-Marketing
The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start--up or if youa re hoping to bring your marketing efforts up to date, you will find this book an essential starting point. E--marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net

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