E-Marketing (Heftet)

Theory and Application

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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2011
Antall sider: 420
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230203969
Omtale E-Marketing
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

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