E-Marketing (Heftet)

Theory and Application



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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2011
Antall sider: 496
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230203969
Omtale E-Marketing
Over 30 million online UK customers are just a click away. Using a mix of academic rigour and practical application, the authors introduce the reader to the latest conceptual frameworks, high--impact tools and techniques to develop a winning e-marketing strategy.

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