Eco-Innovations in Emerging Markets 2016 (Innbundet)

Analyzing Consumer Behaviour and Adaptability


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Innbinding: Innbundet
Utgivelsesår: 2016
Antall sider: 131
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137587411
Kategori: Teknologi, transport og landbruk , Økonomi og ledelse og Naturvitenskap
Omtale Eco-Innovations in Emerging Markets 2016
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

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