Eco-Innovations in Emerging Markets (Innbundet)

Analyzing Consumer Behaviour and Adaptability


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Innbinding: Innbundet
Utgivelsesår: 2016
Antall sider: 131
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137587411
Kategori: Teknologi, transport og landbruk og Naturvitenskap
Omtale Eco-Innovations in Emerging Markets
a comprehensive analysis of cognitive factors and eco-innovation attributes,
this book provides an understanding into why and how renewable energy
technologies are adopted in an emerging market. Drawing on theories such as
theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive
model to analyse consumer behaviour in this area. Through the use of advanced
statistical techniques such as Partial Least Squares, the book presents empirical
data and discusses the implications they pose for policy makers and corporate

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