Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by todayÂ s decision makers:* What are the characteristics for successful entry into new international markets?* How can Â sustainabilityÂ affect decision making within businesses?* Why are todayÂ s global investors so concerned about national debt issues?* In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?* What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.