Election Campaigning (Heftet)

The New Marketing of Politics


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Innbinding: Heftet
Utgivelsesår: 1995
Antall sider: 288
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780631198116
Kategori: Medie- og kommunikasjon
Omtale Election Campaigning
The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the a professional communicatorsa function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

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