Electoral Strategies and Political Marketing (Innbundet)

Serie: Contemporary Political Studies 

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Innbinding: Innbundet
Utgivelsesår: 1992
Antall sider: 255
Forlag: Palgrave Macmillan
Språk: Engelsk
Serie: Contemporary Political Studies
ISBN/EAN: 9780333558942
Omtale: Electoral Strategies and Political Marketing
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

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