Electronic Commerce 2012 (Heftet)

A Managerial and Social Networks Perspective



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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2011
Antall sider: 792
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273761341
Omtale: Electronic Commerce 2012
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.

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