Electronic Commerce (Heftet)

Strategies and Models for Business-to-Business Trading

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2000
Antall sider: 288
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780471498407
Kategori: Markedsføring , Data og Økonomi og ledelse
Omtale: Electronic Commerce
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

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