Empathetic Marketing (Innbundet)

How to Satisfy the 6 Core Emotional Needs of Your Customers

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Innbinding: Innbundet
Utgivelsesår: 2012
Antall sider: 249
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230340275
Omtale: Empathetic Marketing
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

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