Engaging Customers Using Big Data (Innbundet)

How Marketing Analytics are Transforming Business

Forfatter:

Legg i ønskeliste

Forfatter:
Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 229
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137386182
Omtale: Engaging Customers Using Big Data
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

Til toppen

Flere bøker av Arvind Sathi: