Ernest Dichter and Motivation Research (Innbundet)

New Perspectives on the Making of Post-war Consumer Culture

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Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 305
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230537996
Omtale: Ernest Dichter and Motivation Research
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

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